How ridiculous media portrays gender roles and stereotypes in advertising through presenting gender roll reversals.
Thursday, May 16, 2013
Sunday, April 21, 2013
Thursday, April 11, 2013
Friday, March 15, 2013
Wednesday, March 13, 2013
Tuesday, February 19, 2013
Glassworks Amsterdam collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton. We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects. The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex. Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists. Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway!
Production Company: Glassworks Amsterdam
Director: Rudiger Kaltenhauser
3d Artist: Markus Lauterbach Tim Borgmann Markus Geerts Nick Smally Tim Bolland Dan Hope Chris Wood
Flame artists: Kyle Obley Lise Prudh'omme
Flame Assist: Bob Roijen
Grading: Scott Harris
Executive Producer: Jane Bakx
Client: G-Star RAW
Concept: G-Star RAW creative team
Friday, February 15, 2013
Thursday, December 06, 2012
Monday, October 22, 2012
Thursday, October 11, 2012
You might have seen here before some posters and trailers of the upcoming November 2 Disney's Wreck-it Ralf movie-inspired by games. So, they made a kind of viral video of it, called:
1982 Litwak's Arcade Commercial featuring the original Fix-It Felix, Jr. Game. But something just smashed my mind. I mean, does the sound was so well played like that? In the huge machines it may be some external output.... but, I can't remember old games that could speak so clear like this one. Even my Sega Genesis (Mega Drive), was kinda lame trying to same "Rise from your grave".
Well. check the video... and let's wait till november to see it. In a matter of fact, I'm waiting for The Hobbit....
Friday, October 05, 2012
The Oct 5 print edition of Entertainment Weekly, features a digital ad promoting CW network's action shows The Arrow and Emily Owens and M.D.. The cool thing about it, is that presents a LCD screen with short clips of the two shows, and when it is over, starts showing up live tweets from CW's Twitter account.
But, hey. Wait. how come it can show live tweets? And wait! Showing video clips inside a printed magazine isn't amazing enough?
No, folks. It is not. If you tear the magazine appart you will find a custom-built smartphone-like Android device. Manufactured in China (Yup, by Foxconn). The device has LED screen and 3G connectivity: WITH a T-Mobile 3G Card! That's how. And also it has a camera, a speaker, a smartphone-sized battery and a full QWERTY keyboard hidden - and even a live USB port.
A complete phone! Free! The guys at Mashable site did some research and found out to be an ABO smartphone with Android 1.5. Today it is close to US$90. But the magazine is cheaper than that - no worries.
And the phone even make phone calls. Can't believe the old warchildPost here? So, check it out in the video below. (Mostly exactly at 3:00 till the end).
Thursday, September 20, 2012
But after a little digging up, I found out that Dante is actually a huge pop star at Japan. You might think: movies? Nope! Or nowadays maybe, but his spotlight began with Ads!
In wikipedia they call him "African American" who move to Japan in 2005, but I think this is so... meh! I don't know if because I'm brazilian things are a little up-straight - or mixed up. Not that brazilians are example of anything btw... just saying about routines - I can't see someone as African South American...that's why. Sounds weird.
So, Dante is a dude! A black badass dude, kicking some ass at Japan - that's what I was talking about being up-straight! You can see that tiny japanese people, white as snow and this huge guy interacting?
Check it out this fast interview: the guy is a star!
He even found love! Some people may say: "woah, pretty sad a dude have to go to another country to have success, why their country could not do it?". MEH aswel. C'mon. It is freaking Japan! I'm glad for him. With success, he proved his talent enough to be anywhere his heart want. And for the love he found, I bet he is enjoying this moment. And this make me even more happier.
Check it out his Softbank commercials:
Well... nothing too much action, uh? But he is a star!
hahaha family first!!
haha eyes can tell
haha damn. don't laugh at your father.
hahaha I should do a post about this dog too. haha
hahaha And I was saying he was happy. Sorry about that.
hahaha...man... i mean, dog....
The best ones:
phew... a lot of videos, uh? But I bet you might be fan more of the dog now. すみません Carver-san.
But answering the tittle question: Dante is a cool fellow. Follow him at @DanteDCCarver