Tuesday, March 25, 2014

Crazy Ride - Insomniac Games (20th Anniversary)

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Usually I am not a fan of enterprises 'self-made inside videos'. I mean, videos with employees happy, showing how is awesome to work at the place. With plastic smiles on the face... agh! Ad agencies tend to do this a lot. I am kind old school on that, like... I think that to raise the flag (or ~wear the shirt~ I don't know how to translate some national Brazilian terms of effort here) of the enterprise is to work and honour the enterprise. Not just do anything the enterprise ask for. Because they can be wrong, and it is your task to show, explain and prove your point. As is your ask to accept if you are wrong or to follow plans. But the communication is a must. And no one must be offended on that.

But when the enterprise choose to do a video. With you. Singing. It is a nice time to say: no.
First because you are not an artist. So there must be a lot of editing. Heavy editing. It must be a hyper produced video. A hollywood ad. Or it will be just plain bullshit. And you will be exposed there.
This is not "wear the enterprise shirt". This is just stupid.

In my past experiences I lived some some intolerant bosses, failed human management, on a eager necessity of showing greatness and happy ambient. Where only ordinary or even wishy-washy routine is the reality.

I made all this introduction to share this awesome video telling about the 20 years of Insomniac studios. This video is brilliant - with a goofy music. And felt kind honest. Not an enterprise showing how they are awesome to stand this many time active. Or creative (I hate this term). Or how they are brilliant and great. But an enterprise that learned to change among the time. That learns with experience and people. Organic! Not just happy. Being just happy is silly.

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